Bypassing hotel front desks: Finally!

Now travelers can use new hotel front desk bypass services. No more lines or waiting. FINALLY!
The most incredible one is now offered by Holiday Inn. It is called Mobile Key by Openways.
You get your room number and your hotel key securely sent to your cell phone.
When you get to the hotel you go straight to your room and open the lock with your cell phone before arriving at the hotel.
You can see it in action on youtube:
And it works with all cell phones: Way to go